Travel Affiliate Market Size and Scope

A recent report by JupiterResearch indicates that US online marketers will spend $2.1 billion on affiliate marketing fees in 2008. This represents all different types of affiliate marketing and not just travel marketing, but assuming that travel makes up 10 to 15% of online transactions one might venture that the travel affiliate market generates at least 200 to 300 million dollars and commissions and at least 2 billion dollars in revenue. Another report by Value Click estimates the affiliate market size to be closer to 500 million based on data from CJ, Linkshare and other aggregators of affiliates. The estimates between these two studies very widely and suggest that the travel affiliate market size may range from 50 to 300 million dollars, but however it is examined it is a large market with a diffuse group of players.